If you’re losing, it’s simple to figure out what you need to do next, according to RBI chairman Patrick Doyle. That’s the ...

Burger King revealed its first total rebrand in over ... WSJ Explains breaks down big market moves, business and economic trends, and scientific developments to help you stay ahead of the curve.

The owner of Burger King, Popeyes and Tim Hortons sees “tremendous white ... The international brands outpaced the growth of the total business, which increased sales by 2.5% in the fourth quarter and ...

The collaboration is more than just a one-time partnership — it's part of Burger King's broader strategy to lift U.S. sales. "Where we're really starting to lean in now that we've made some ...

Mex fast-food giant operates very much at the speed of social media, offering new menu items all the time and frequently ...

Burger King did manage to edge out McDonald’s, whose American business declined nearly 1% ... “In our view, RBI is pursuing the right strategy to help Burger King gain share via menu ...

The company has been working on its China strategy for its Burger King business which faced softening demand in the second biggest market, amid a pressured consumer spending and stiff competition.