The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition. With numerous brands getting in on the joke each April 1,

Musk's social media antics were part of an April Fool's prank, but investors weren't laughing. Tesla shares dropped another 5 percent, according to The Washington Post, with business experts openly questioning Musk's ability to lead the multi-billion dollar company.

Radio has long been a source of entertainment, storytelling and unexpected surprises — especially on April Fools’ Day.

York businesses used April Fools' Day for creative promotions, ranging from stolen trophies to fake price hikes.

Today, April Fools’ Day is a global event. From harmless practical jokes among friends to elaborate corporate hoaxes, the spirit of playful deception lives on. Despite its uncertain origins, ...

According to corporate America ... There's surely more to come. April Fool's Day is Tuesday. You're probably always carrying a little healthy skepticism these days, but turn up the disbelief ...

There's nothing like a carefully crafted PR stunt/pranks to craft superb brand awareness. Look what Blair Witch Project pulled off @Sundance

No one can really decide where April Fools' Day comes from, but one thing we can all agree on is that it’s hilarious to prank your mates on the 1 April. Some people and organisations have ...

Today is April Fool's Day. Before you start carrying out pranks and jokes, take advantage of these food deals from Dunkin', Burger King and more.