The new 'Clueless'-themed launch also includes American Girl dolls, Uno cards, Polly Pocket and more Clueless is getting the Barbie treatment! On Thursday, July 10, Mattel and Paramount announced a collaboration in honor of the 30th anniversary of the 1995 cult classic film on July 19.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

The first Barbie doll with type 1 diabetes is making her debut, the toy giant Mattel, Inc. announced on Tuesday.

The director of Crazy Rich Asians and Wicked has officially signed on, with the studio likely hoping to repeat Greta Gerwig's Barbie box-office and Oscar success.

Released in 1974, the Sunshine Family were conceived of as something like the anti-Barbie — a wholesome, hippie-influenced family living the simple life in the country, “sharing true love and devotion” as their ad jingle put it.