News

Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
The history of HBO Max's ridiculously convoluted brand journey
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin ...