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Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

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Is The Weeknd’s ‘Hurry Up Tomorrow’ Movie Streaming on Netflix or HBO Max?

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HBO streaming service changing back from Max to HBO Max

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max was an all-time bad rebrand

The history of HBO Max's ridiculously convoluted brand journey

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

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Max to be renamed HBO Max, fixing the name change nobody wanted

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HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

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The streaming platform Max is getting a new name: its old name, HBO Max

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

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Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

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HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.