Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam

The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram cont

Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one.

Instagram continues to leverage TikTok’s volatile future in the US, with the latest reports suggesting that a separate app for Reels may be on the horizon. Instagram has long shed its reputation as a photo-sharing app, with short-form videos, aka Reels, bringing in billions of views every month. Here’s what we know about this potential update.

Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.

Instagram is reportedly considering launching a separate app for Reels, its short-form video feature, as TikTok faces increasing pressure in the United States, reported The Information. With TikTok’s future uncertain,

In a move that has stirred significant attention, the U.S. administration, led by President Donald Trump, granted TikTok a 75-day extension in January to comply with a law mandating either its sale or ban.

TikTok didn't invent doomscrolling, but it popularized it with an addictive design. The algorithm works overtime to learn what kind of content you like, what videos you watch fully, which ones you skip,