Krispy Kreme will pause its expansion of selling doughnuts at McDonald's restaurants after "demand dropped below our expectations," CEO Josh Charlesworth said Thursday.

Krispy Kreme stock plunged 24% on Thursday morning after the doughnut chain said it is “reassessing” its rollout with McDonald’s and pulled its full-year outlook in part due to economic “softness.”

Krispy Kreme’s partnership with McDonald’s to sell its doughnuts at all of the burger chain’s US restaurants didn’t turn out as sweet as it thought. The doughnut chain announced in its earnings release Thursday that it is “reassessing the deployment” of the rollout,