Pokémon and sports cards may be outpacing the stock market on paper, but while some collectors are cashing in—others are going broke.

A brazen thief stole more than $113,000 worth of Pokémon cards from a Massachusetts store, officials said Friday, launching a real-life Pokémon Go search for the suspect and the rare collectibles

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The store's co-owner said the thief was "somebody that was familiar enough with our store to know where these items were.”

Owners said the rare and mint condition cards were worth nearly $115,000 and the most valuable item stolen was a Neo Revelation Pokémon box worth $30,000. “They knew exactly what items to target and what they were going for,” said Andre.

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