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Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee
Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.
Starbucks’ CEO Just Announced a Change Years in the Making. 1 Word Says It All
Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest earnings call.
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...