The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

Santa Monica has approved a pilot open container program for its 3rd Street Promenade, permitting drinking-aged adults to ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

June 9, 2025 -- After a 40-year ban, new large billboards could soon return to Santa Monica using digital display screens ...

Once Santa's Monica's signature destination for shopping and dining, the Third Street Promenade is showing its age. Its decline has left the promenade's landlords and city officials trying to ...

You might be able to catch Hollywood in action. – Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard ...

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

Once Santa’s Monica’s signature destination for shopping and dining, the Third Street Promenade is showing its age. Its decline has left the promenade’s landlords and city officials trying ...