The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

The Santa Monica City Council will consider whether to allow the city's first large-format digital billboards in decades, ...

June 9, 2025 -- After a 40-year ban, new large billboards could soon return to Santa Monica using digital display screens ...

Santa Monica has approved a pilot open container program for its 3rd Street Promenade, permitting drinking-aged adults to ...

You might be able to catch Hollywood in action. – Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard ...

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

To draw visitors back to the struggling Third Street Promenade, Santa Monica officials have approved a plan allowing alcohol consumption in a designated downtown zone. Santa Monica officials are ...

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.