A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case. The woman was identified by Reuters as Valeria Marquez.

Valeria Márquez was streaming on TikTok from a salon in Jalisco state, Mexico, when she was shot by a person not visible to the camera.

Valeria Marquez, a 23-year-old Mexican social media influencer, was shot to death during a TikTok livestream on Tuesday. Known for her videos about beauty and makeup, Marquez was killed in the beauty salon where she worked in Zapopan, the largest city in the Mexican state of Jalisco.