Myers-Briggs, Enneagrams, that personality test pop-up ad. Chances are, you’ve taken one of these quizzes in between your daily spreadsheet inputting and email responding. But their results can ...

Your personality aligns with an ancient story pattern — this short quiz reveals which one is shaping your life today.

Jung was the pioneer of holistic psychology, espousing the idea that there is a central force, pattern, story, etc., connecting the spiritual, emotional, and physical worlds. That is, we can interact ...

Carl Jung demonstrated how archetypes connect the unconscious with the conscious and the past with the present. Most novelists believe stories require an archetype before they can become a classic.

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system.