"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul ...