For all young girls and doll lovers out there, no doubt the American Girl Doll Store in NYC has been high on their list of places to visit. Outside of the U.S., the American Girl Doll craze might take ...

American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of 18-inch dolls. Mattel announced on Tuesday that the dolls in the American Girl ...

CHICAGO — American Girl recently announced its 2026 Girl of the Year, Raquel Reyes. For longtime fans of the brand, the reveal of this year’s doll may be of particular importance — because Reyes is ...