On July 1, AMC Theatres — the largest theatre chain in the U.S. and Europe — will be adding one additional commercial on top of the many that they already play after upcoming movie trailers ...

More ads coming to AMC screens This change comes as AMC strikes a new deal with National CineMedia (NCM), a leading ...

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to the lineup of ads and trailers shown before movies. The Hollywood ...

AMC Theatres introduces new pre-movie commercials starting July 1st. ... In a statement to multiple media outlets, the movie theater said it was confident the change would not deter moviegoers.