The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a recent announcement from AMC Theatres will leave you a little bit frustrated, ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running a ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...