The Verge

Netflix will use AI to make ad breaks look less like ad breaks

The streamer’s new format will let advertisers make spots that blend in with its shows and movies. The streamer’s new format will let advertisers make spots that blend in with its shows and movies. is ...
Advanced Television

Samsung Ads launches GamesBreak ad format in UK

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks ...
The New York Times

FIFA to allow cut-away TV commercials during 2026 World Cup ‘hydration breaks’

Hydration breaks, like the one taken by Real Madrid's Aurelién Tchouaméni at last summer's FIFA Club World Cup, will be a staple of the 2026 World Cup Dan Mullan / Getty Images FIFA will allow ...
Advanced Television

ITV to trial in-game ads during Six Nations

ITV is set to trial in-game ‘picture-in-picture ads’ for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Stade de France. The ...