Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

The key to persuading consumers that you have what they need or want is to determine exactly what it is they need or want -- or believe they do. Trying to sell someone a product or service based on ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Advertising copy that appears at the top of search results has the disadvantage of being quickly scanned and ignored by much of your potential audience. Most people know that the top results from a ...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a ...