Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad tech.

Yashina Burns has shifted from a healthcare ad tech company to a media measurement company, “focusing even more right now on the technology side of things.” Burns won a Business Journal Rising Star ...

In fact, the chief executives of two ad tech firms who testified this week said they might be interested in buying the exchange if it goes up for sale: Andrew Casale, CEO of rival Index Exchange, and ...

Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...