“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

Whether you write for a living, functionally as part of your job, or as little as humanly possible because thinking about high school English still sends you into a cold sweat, we can all use a ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

It is a lovely warm August day outside, and I am wearing a green loose top. Does the second part of that sentence sound strange to you? Perhaps you think I should have written “loose green top.” ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, red and orange are typically associated with words such as "hot" or "warm," ...

Dear readers, I’d like to introduce you to someone. His name’s Gerry Coleman and if you don’t know who he is, don’t feel bad. Neither do I. Heck, for all I know, he doesn’t even exist. But every ...

The mark of fluent English-language writers or speakers is the way they effortlessly do away with words mandated by formal grammar — which only impede the quick delivery of their ideas. Nonnative ...

What the examples have in common, obviously, is an unfamiliar adjective made by putting a y at the end of a noun or verb. I hasten to say that I’m not claiming this is in any way a new phenomenon. The ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...