Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

Mattel is reissuing the classic designs of 8 characters for American Girl's 40th anniversary. But the real question isn't whether millennials will buy them for nostalgia—it's whether kids will be ...

Here is a timeline of key events in American Girl history, including release dates for the first eight historical dolls.

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

The newest historical characters from American Girl mark a first for the iconic toy line — they’re twins! Also, more importantly, they’re historical characters from the year 1999. Yes, you read that ...

The 2027 Girl of the Year has officially been revealed, and she's a good sport through every challenge that comes her way.

Prepare to feel like an ancient artifact. American Girl unveiled its newest “historical” dolls Wednesday: fraternal twins Isabel and Nicki Hoffman, straight out of the 1990s. They join the other ...

In our YouTube series 'Behind the Seams,' the brand's Senior Historical Researcher explains how the dolls' fashion reflects the era they lived in.

Pax Ressler and Jackie Soro explore their complicated relationships with the toys in their show, running through Sunday.

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...