Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

A new range of American Girl dolls should invoke nostalgia - but many fans have been left fuming over a modern makeover of the beloved classic. The American Girl brand announced it was releasing a ...

KANSAS CITY, Mo. (KCTV) - American Girl is marking four decades of storytelling and empowerment with two major launches. American Girl introduces ‘Samantha: The Next Chapter.’ The brand’s first-ever ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...

American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of ...

Mattel is reissuing the classic designs of 8 characters for American Girl's 40th anniversary. But the real question isn't whether millennials will buy them for nostalgia—it's whether kids will be ...

American Girl dolls are entering their "Modern Era" — but fans of the originals want them to remain a thing of the past. The company debuted in 1986 with its first three Historical characters: plucky ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...