American Girl dolls and books, which have connected girls to U.S. history for 40 years, were directly inspired by the era that gave birth to this nation. On a trip to the living-history museum ...

The new American Girl Place New York recently opened at 75 Rockefeller Plaza and offers guests several innovative experiences across its 37,000 sf. Designed by FRCH Design Worldwide, the new store ...

Here is a timeline of key events in American Girl history, including release dates for the first eight historical dolls.

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...