Lego is exploring the cutting edge of play with its Hidden Side sets. These include augmented reality (AR) ghosts that children catch on their iPhone or Android. This upcoming offering from the toy ...

Things just got pretty exciting at your Lego fire station. Sign up for the top news stories every day to keep you informed with what's going on in the West Midlands. Did you know with a Plus ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group launched its new interactive SMART Play technology. Families at Target's North ...

Lego is encouraging playful competition this holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest, per details shared with Marketing Dive. Displayed in ...