If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

A Pennsylvania high school principal is asking students not to use a popular body spray after a teen was hospitalized over an “extreme allergy.” The Freedom High School freshman was taken from the ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

BELTON, Texas -- A section of Interstate 35 in Texas was reduced to the consistency of gravel after a truck carrying Axe body spray exploded due to a fire igniting the highly flammable aerosol cans.

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

NEWTON, Kan. (KAKE) - Newton police are investigating an incident after school on Friday after a can of Axe body spray was punctured on a school bus, forcing the students inside to be evacuated.

BELTON, Texas -- A section of Interstate 35 in Texas was reduced to the consistency of gravel after a truck carrying Axe body spray exploded due to a fire igniting the highly flammable aerosol cans.