Understand that b2b business marketing often involves longer sales periods and many people making decisions, so focus on ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, B2B businesses can adopt targeted strategies to attract and retain customers ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The marketing landscape is tough. Business-to-business ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

We find ourselves in unpredictable times, and for B2B marketers, this presents a significant challenge. Until recently, B2B was enjoying a long period of relative stability, coupled with the kind of ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...