Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

While the disciplines may share at least some of the same principles, there are many crucial differences between B2B and B2C marketing. One of the main challenges facing B2B marketers is the task of ...

It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of ...

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you're tasked with recommending the perfect enterprise software solution to ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...