The Gruffalo and friends to feature in new BBC Christmas idents - Three new advertising idents have been created for BBC One ...

The idents feature much-loved characters from the magical adaptations of Julia Donaldson and Axel Scheffler’s picture books ...

Magic Light Pictures, along with Triggerfish Animation studios, have created new festive idents exclusively for BBC One and ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Every year, BBC One run a special themed series of idents for programming over the Christmas period. And this year, what with David Tennant's final Doctor Who episodes playing out over Christmas and ...

The BBC has unveiled its 'beautiful' Christmas idents, a series of 40-second clips bringing a much-loved children's book to television screens. The videos feature characters from The Boy, The Mole, ...

A ROW broke out last night after it emerged that BBC1 had spent #1.2m on replacing its on-screen "idents" of tango dancers and wheelchair-bound basketball players. The new campaign is based around the ...

Beloved characters from Julia Donaldson and Axel Scheffler’s acclaimed picture books are set to grace BBC One and BBC iPlayer ...