Sainsbury’s is back with the BFG for the second Christmas in a row. Following on from his 2024 debut, this year sees the Big Friendly Giant in ‘The Unexpected Guest,’ which also features one of the ...

Sainsbury's has entered the Christmas adverts for 2025 by bringing back Roald Dahl's beloved BFG. This year, the Big Friendly Giant is joined by a new sidekick, Annie, a real Sainsbury's colleague, ...

Sainsbury’s is bringing the BFG back for Christmas 2025 in an advert focused on helping others over the festive season, designed to “mirror” the supermarket’s brand tone of voice. Continuing the BFG ...

Soon we won't be able to go anywhere without seeing an advert for Christmas and Sainsbury's has launched this year's TV commercial earlier than most. As the first UK supermarket to launch a festive ad ...

It's officially that time of year again when the temperature drops and the Christmas adverts start appearing on TV. This week, supermarket giant Sainsbury's has shared theirs with viewers and it's ...

The magic of Christmas has begun as Sainsbury’s debuts its exciting new advert today. Inspired by Roald Dahl’s timeless and cherished story, the new Christmas advert features the beloved BFG alongside ...

Sainsbury's has unveiled its heartwarming Christmas TV advert for 2024, featuring a beloved character from children's literature. The festive season is officially underway, marked by the release of ...

Sainsbury's has unveiled their heartwarming Christmas TV advert for 2024, featuring a beloved children's character. As the chill sets in and Christmas adverts begin to grace TV screens, supermarket ...

Sainsbury’s has become the first of the major retailers to unveil this year’s Christmas ad, which is narrated by Stephen Fry and stars Roald Dahl’s BFG. The campaign brings the family favourite giant ...

Sainsbury’s has debuted its 2025 Christmas ad, with the return of children’s book character the BFG. The supermarket features the BFG alongside Sainsbury’s staff in a bid to make Christmas special ...