And, now that we're weeks away from the premiere of the highly anticipated "Wicked" sequel, Betty Crocker is joining in on ...

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her likeness, ...

Betty Crocker has teamed up with Oreo for a baking line so you can enjoy the flavor of an Oreo cookie in brand-new ways, fresh out of your oven. The new line features four baking mixes that come with ...

Mom, shapely and sporting a chic bob, stands waving a magic wand as baked treats fly out of the oven. She appears in pearls and a fitted sweater to serve cake at an all-girl tea. She arrives at dinner ...

Betty Crocker’s likeness has changed numerous times over the years. Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday ...