On its face, it may appear cosmetic, but a new brand identity can distance banks from the anger many customers still feel over the financial crisis. A logo change isn't cheap, but it "can remove some ...

After 76 years in business, St. Paul-based Bremer Bank decided it was time for a makeover. On Monday, Bremer unveiled a new logo and website in hopes of signaling its customer-centric vision. “Banking ...

CLEVELAND, Ohio -- Dollar Bank, a company headquartered in Pittsburgh, unveiled its new logo Thursday as part of a rebranding effort that will look more closely at the company’s next generation of ...