(Ad) What's the first thing you do when a friend suggests going to a new restaurant or bar this weekend? You probably don't go in person to walk by and check it out—you're likely heading directly to ...

Nekter Juice Bar announced a dynamic dual-executive approach that aligns its marketing and technology strategies to propel the company into its next phase of growth with plans to double its footprint ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year. In case you haven’t heard, spicy is in. Indeed, 85% of ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...