Barb Audiences, the British equivalent of Nielsen Media Group, says it will work with Kantar Media to begin measuring viewership of YouTube content on television sets. The partnership will see Barb ...

Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost ...

Barb, the audience measurement specialist, has announced that Disney+ has become the latest VoD service to join its Advanced Campaign Hub. Advanced Campaign Hub leverages Barb panel and first-party ...

Barb has announced it is expanding its YouTube measurement to include content watched on TV sets. The initiative follows a proof-of-concept test run by research partner Kantar Media in November. Barb ...

Following yesterday’s news from Ofcom that YouTube has overtaken ITV to become the UK’s second most-watched service, Barb has announced it has begun reporting TV-set viewing to YouTube channels. Barb ...

Barb has unveiled its new Trustmark which will serve as a quality-assurance indicator for use by its customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted ...

UK – Rakuten TV Enterprise, the business-to-business arm of streaming channel Rakuten TV, has agreed to join UK audience measurement body Barb. The agreement will see Rakuten TV have its audiences ...

Add Yahoo as a preferred source to see more of our stories on Google. Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings ...