Mattel’s Barney toy line has been revealed as the iconic purple dinosaur makes a comeback, encouraging love, kindness and community. Inspired by the return of the iconic purple dinosaur in the new ...

The line includes both plush and figurine sets, that incorporate fan favourite Barney's World characters, with musical and sensory features, helping to inspire imaginative storytelling play. Since his ...

EAST AURORA, N.Y. — An iconic children's character is making a comeback. Toy maker Mattel announced Monday that they be relaunching the Barney franchise. Barney will be marketed to a new generation ...

Barney the dinosaur is joining Elmo, Little People and Rescue Heroes in the Fisher-Price toy chest starting next year. The East Aurora-headquartered Mattel subsidiary has inked a deal with HIT ...

No matter how dorky Barney the purple dinosaur may seem to adults, kids still adore him, and No. 1 toy maker Mattel hopes to cash in on the munchkin mania. Fisher-Price, Mattel’s preschool division, ...