Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the home” as ...

Behr now using Google Cloud AI tools for personalized color recommendations, solving a major pain point in home improvement projects SUNNYVALE, Calif., July 16, 2025 /PRNewswire/ -- Google Cloud today ...

Behr has called it: Hidden Gem (N430-6A) is its 2026 Color of the Year. A jewel-toned beauty, Behr’s pick for the Color the Year 2026 more than lives up to its namesake. On July 30, Behr announced ...

It's been a busy week for zeroing in on favorite — or favored — colors, as three paint and color companies announced their picks for Colors of the Year for 2024. Most recently, Behr Paint Co., whose ...

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"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

A jewel-toned beauty, Behr’s pick for the Color the Year 2026 more than lives up to its namesake. On July 30, Behr announced “Hidden Gem” (N430-61) as their selection—a dynamic blend of blue and green ...