The Priority E-Coast is fascinating as a cruiser bike, especially considering the beach cruiser category normally sees rather barebones and simplistic designs. The NYC-based bike brand Priority ...

If you bought a bicycle between say 1893 and 2007, chances are you know what a bike chain tattoo (aka “rookie mark”) is—the greasy imprint of your bike chain on your leg or pant cuff. Bike chains, ...

The 24 Hours of Adrenalin Solo World Championship is often a grueling showcase for the world’s toughest bikes and riders, but the July event in Canmore, Canada, was something special. Greg Martin, a ...

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As electric bicycles continue to advance in technology, we’re seeing more and more manufacturers veer away from the traditional way of building bikes. Ever since the first bicycles hit the road nearly ...

Have you ever wanted to add a belt drive to your bike then realized that you would have to chop your frame to do it? Now a group of creative engineers has a solution. Instead of splitting the ...

Each time we’ve tested out an e-bike from Priority Bicycles, we’ve been impressed with the quality and craftsmanship. Now the company is bringing that commitment to bike shop build quality to a new ...

THE GREAT OUTDOORS — In the past decade, belt-drive bikes have transitioned from a novelty to a legitimate alternative to the traditional chain. Things started getting serious in 2007, when a ...