Puts real-time ad breakthrough data, competitive analytics, and AI-powered insights in the hands of senior marketers and researchers for the first time For over two decades, MarketCast’s Brand Effect ...

Familiar characters from Liberty Mutual, Allstate and Progressive were standouts for their consistent brand cues, humor and likability according to MarketCast's data Liberty Mutual's LiMu Emu and Doug ...

NEW YORK--(BUSINESS WIRE)--Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced the availability of Nielsen TV Brand Effect in Europe and Asia.

If you're old enough to remember when manufacturers started to make a meaningful foray into the generic breakfast cereal market, then you may have been the beneficiary of one of its products. Upon ...

MarketCast, the marketing research firm helping brands maximise their advertising impact and amplify brand fandom, has launched Brand Effect Pro, an advanced advertising intelligence solution designed ...