It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...

"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

Your personal brand sells for you or it doesn't. These ChatGPT prompts help you build one that attracts clients, talent, and opportunities on autopilot.

Do you have a clearly defined brand position or just a catchy slogan with little product positioning behind it? In last week’s column, I talked about the specific differences between a slogan and a ...

Opinions expressed by Entrepreneur contributors are their own. A really important part of crafting your brand’s positioning is to understand the functional benefits that you offer as a product or ...