What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Every community has its hidden gems – the family who turned a lifelong hobby into a business, the café where old friends reconnect, the volunteer whose efforts for a local charity helps shape the ...

If you market your business online, your strategy needs to include video content. In a jarringly brief amount of time, branded video content has come to dominate online communication. By 2017, it's ...

There are so many different ways that brands can partner with creators these days. Honestly, it sometimes seems like as much creativity and innovation goes into the structure of brand deals as the ...

As we enter 2025, it is clearer than ever that in the back half of this decade, brand building and audience engagement will be rooted in the creation of brand-funded content and entertainment. Brands ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

BeOn now offers biometric tracking to determine the impact of a piece of video content after partnering with emotional testing platform that measures how people feel and react when they view branded ...

As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We have dashboards for our dashboards. But not everything that shapes search behavior ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...