The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture ...

Not long into The Wizard of Oz, Dorothy leaves a world of black and white and experiences Oz for the very first time in color. Eighty-two years later, it’s still an iconic cinematic breakthrough that ...

Knowing some basic color theory and doing your homework will help bring your brand to life. Congratulations―you are about to launch (or relaunch) a product in a competitive category. It’s time to ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...

Just as it is an instrumental part of design for the K-12 sector, color plays a significant role in the branding of college campuses. Building Teams also employ strategic uses of color for wayfinding ...

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular ...

GRAND RAPIDS -- X-Rite Inc. and Pantone LLC Thursday announced that Procter & Gamble (NYSE: PG), the company behind consumer brands including Gillette, Tide and Pampers, has implemented PantoneLive, a ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...