Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical of ...

Back in June, Tools for Humanity—a startup cofounded by OpenAI CEO Sam Altman—launched its first U.S. brand campaign for World, an identity and financial network that includes a cryptocurrency called ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

As creative tools become faster, cheaper and easier to use, the market is filling up with work that looks fine on the surface ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

When Bernard Acoca was CEO of El Pollo Loco, his wife asked him what was next. In his head, the executive had a pretty clear ...

Adam Taylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

In a time of major technological developments, there’s a real benefit to maintaining a more personal connection with customers. Modern business is about far more than just selling great products. For ...