One-size-fits-all has never been part of Bridgestone’s approach to creating any of its golf balls. What’s the reason behind having four different models? It’s simple. Bridgestone has a massive amount ...

WHAT YOU NEED TO KNOW: Bridgestone’s latest version of its Tour B line of golf balls offers four versions: the X, XS, RX and RXS. The X and XS target players with driver speeds faster than 105 miles ...

Tiger Woods and Bryson DeChambeau assisted with the development of the new Bridgestone Tour B series of golf balls, and with Jason Day signing on to play the company’s Tour B X ball earlier this year, ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability. Start with the four-piece Tour B330 and ...

It isn’t every day that Tiger Woods as a pitchman gets compared to what’s happening in the world of Lego or even Galarian Zigzagoon from Pokémon Go. That said, these are heady days for golf marketing, ...