Getting fit for the right golf ball can be an arduous process if you try to do it on your own, and let’s get real — it’ll leave a huge hole in your wallet if you plan on trying more than 2-3 models at ...

Bridgestone Golf has been heavily involved in ball fitting since 2007, accumulating data from more than 3 million fittings that has helped it formulate recommendations over time. Those fittings have ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

When Bridgestone announced its new line of TOUR B golf balls last month, it touted a new cover technology that might just be the most game-changing advance since Urethane replaced Balata two decades ...

How did Tiger Woods decide to play a Bridgestone golf ball after Nike left the golf equipment business? GolfWRX writer John Wunder recently spoke to two key Bridgestone employees – Andrew Troutner, ...

In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability. Start with the four-piece Tour B330 and ...

Bridgestone Golf has launched two new models of its most popular golf ball series, the e6. The e6 Soft and e6 Speed were made available in select warm-weather markets and on bridgestonegolf.com on Nov ...