Bugatti is known for going all in when it begins a project. The Tourbillon hypercar was no exception with its incredible ... well, everything. Bugatti went so far as to do away with its iconic ...

The Bugatti Tourbillon sounds like a watch and things get even more confusing when you consider the company partnered with Jacob & Co on the Bugatti Chiron Tourbillon watch in 2020. Production was ...

When it comes to A-list watch collectors – and true connoisseurs – there's hardly anyone more qualified than rapper turned music mogul Jay-Z. So it makes sense for him to be the very first human to ...

Ultra-luxury cars and equally-swank wristwatches go together like beer and preztels. If those foodstuffs cost you seven-figures, that is. Make a watch that's tied to a specific car, and suddenly ...

The Bugatti Tourbillon eschews flashy trends to ensure the design ages gracefully There's a distinct lack of digital displays inside the Tourbillon Bugatti turned to Swiss watch makers for the ...

Brooklyn-bred businessman Jay-Z enjoys being the first and has accomplished another first. Reportedly, the “In My Lifetime” rapper owns an exclusive $340,000 Bugatti Tourbillon hyperwatch designed by ...

Bugatti is no stranger to excess, and its latest collaboration with luxury watchmaker Jacob & Co proves that the brand’s commitment to extravagance extends beyond its hypercars. The French marque has ...

Famed New York jewelers Jacob & Co. has not revealed the pricing for the timepiece, but it certainly beats waiting until 2029. If you ask a room of car enthusiasts and fanatics if they would want the ...