A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a trademark, according to the U.S. Small ...

"Think," "Think Small," and "Think Different," all are slogans for major businesses, both U.S. based and international. Seeing them on their own without a reference to the company, would you know ...

Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key elements, ...

2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...