Upwork reports that small businesses in 2026 are embracing AI, e-commerce, and sustainability to adapt to changing market ...

Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

Becoming your own customer is not just a strategy. It’s a mindset. Today’s businesses are always looking to tap into the voice of the customer. It’s a worthwhile endeavor. It’s also one I’m glad to ...

As a leader whose company serves other businesses, sometimes you find yourself in a tricky situation when trying to make a sale or close a deal. Your current or prospective customer doesn’t want to ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Have you ever wondered how you can possibly stand out from ...

Whatever sector your business is operating in, leaders know competition is high and survival is tough. Businesses are expected to deliver seamless experiences at scale to their customers, whose ...

You probably have heard of those special dates on the business calendar. Think National Fun at Work Day, Employee Appreciation Day, National Bike to Work Day, or even National Salesperson Day. While ...

Avoid overpromising. Trust is built by establishing realistic expectations and then overdelivering. Overdelivery doesn’t mean working for free or providing services at a significant loss. Small, ...

This story was produced by April D. Lee and distributed by Next Net. Winning a customer’s heart is a key differentiator in today’s competitive business world. Today’s consumers want brands that speak ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...