The psychology behind brand archetypes—and how they fuel business growth

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...
The Financial Express

BrandWagon Explainer: What are brand archetypes?

If one is any way in the world of brand marketing, one might have heard the term ‘brand archetypes.’ But what exactly are they, and how can they transform a brand’s identity? BrandWagon Online ...
The Atlantic

Carl Jung Explains Sarah Palin

"Sarah Palin, 'Mama Grizzlies,' Carl Jung, and the Power of Archetypes." And you thought The Huffington Post only used headlines with numbered lists. Arianna Huffington, in this piece, is reviewing ...
British Comedy Guide

Jung at heart: developing your stand-up comedy persona

When I help comedians (and all kinds of speakers) develop their persona, I work with Jungian archetypes. By using these archetypes as a starting point, stand-up comedians can gain a better ...