(Reuters) - While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

WILLIAM SHATNER'S HERE to boldly go where no bran has gone before. The 94-year-old Star Trek actor has teamed up with WK Kellogg Co in its Super Bowl ad to promote Raisin Bran cereal. Referencing his ...

One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

Add Yahoo as a preferred source to see more of our stories on Google. Retro Post's cereal ad including Krinkles - Transcendental Graphics/Getty Images Food companies have been using mascots to promote ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. One of the top ...