Lemon Perfect, the fastest-growing brand in the enhanced water category*, has hired industry veteran and former Coca-Cola executive Jim Brennan as its new president and chief revenue officer. Brennan ...
Iconic soft drink producer, Coca-Cola Co's (NYSE:KO), is stepping into the alcoholic beverage market in India. The company has begun a pilot test of Lemon-Dou, a globally enjoyed alcoholic ...
A TikToker shared a seemingly innocuous video about something she learned in Italy, and it quickly went viral — but not for the reason she expected. On June 28, Californian creator Andoeni posted a 14 ...
Amatil’s move in Australia is consistent with the Coca-Cola Co.’s general strategy to attack a challenging market with new product innovation. Aggressive marketing and NPD work – notably in the ...
Sparkling water brand Topo Chico, acquired by Coca-Cola in 2017, say it is launching a Lemon-Lime hard seltzer. Hard seltzers are gaining popularity, with 26 brands on the market, up from 10 in 2018.
TOKYO—Coca-Cola Co.KO0.62%increase; green up pointing triangle plans to sell an alcoholic, lemon-flavored fizzy drink nationwide in Japan, following what it says was a successful test of the ...
Coke is trying to fight off classic soda rivals Pepsi and Dr Pepper while also battling upstart brands.
It's official: Coca-Cola is getting into hard seltzer. Topo Chico — the company's sparkling-mineral-water brand — said it would soon have a spiked option in its catalogue. Coca-Cola acquired the brand ...