The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

We All Scream for Orange Cream,” in support of its new Orange Cream flavor, per details shared with Marketing Dive. A 30-second spot, set to Mariah Carey’s “Fantasy,” shows an entire neighborhood ...

Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Q4 2024 Earnings Call Transcript February 11, 2025 The Coca-Cola Company beats earnings expectations. Reported EPS is $0.55, ...

Coca-Cola showcased its ability to boost earnings despite challenges, with a robust Q4 2024 performance led by product and ...